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The experience of our team here at InDesign is capable
of making sure you are right on track with the below
statements. Will not only advise you in any way we
can, but will make sure that only the best decisions are
made and carried out in all forms of promotion of your
website and all related advertising avenues. |
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Unless your company is prepared to invest heavily in
the necessary equipment and human resources, you
will need outside expertise. The sucess of your
website involves utilizing the following skill set:
Architect / Programmer / Designer and the most
importantly - you. |
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Be wary of anyone who quotes on a "price per page"
basis. A professional site is a complex and continuous
operation that takes a significant amount of time and
maintenance. Content must be kept current,& the design
should be an extension of your corporate image. |
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Getting your site up and running is one thing,
but knowing where you want to go from there
is critical. Ensure that your online strategy
stays focused throughout the initial
development and subsequent maintenance of
the site. Careful event planning will help to
dispel sudden questions like "...well, what's next? |
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Far from it. Your site strategy must include
ways of promoting your site in different forms
of media. Including your URL (website address)
in your stationary, print and television
advertising which are an obvious yet overlooked
aspects of site promotion.All to often companies
are just concerned with how to promote their
site online. |
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